This ad will be closed automatically in X seconds.

Squishmallows and Pokémon team on new collaboration

Jazwares and The Pokémon Company International are teaming up on a new collaboration which will see Squishmallows and the Pokémon franchise join forces.

Revealed at San Diego Comic-Con last week, the collaboration will launch this autumn on and will aim to build on each brand’s unique DNA and multi-generational appeal.

Fan favourite Pokémon – Electric-type Pikachu and Ghost- and Poison-type Gengar – will be available as huggable Squishmallows.

“Joining forces with Pokémon to bring fans this monumental new offering takes the Squishmallows brand to a completely new level of pop-culture coolness,” commented Gerhard Runken, svp of brand and marketing at Jazwares.

Amy Sachtleben, director of licensing at The Pokémon Company International, added: “Pokémon continues to offer new and premier ways for fans to experience and show their love for the brand.

“This collaboration with Jazwares to introduce Pokémon in the immensely popular Squishmallows expression is a perfect fit for fans of both brands.”

Jeremy Padawer, chief brand officer at Jazwares, continued: “As demand for Squishmallows continues to skyrocket, we’re thrilled to debut this exciting partnership at San Diego Comic-Con, where celebrating collector culture with fans comes first.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Relive last week’s industry showcase, networking events, panels and more....
The newly rebranded Universal Products and Experiences is celebrating its successful entry into the preschool space with DreamWorks Gabby’s Dollhouse....
The new range is part of the 80 Years of Tweety anniversary celebrations....
Caprice will spearhead a cross category launch of apparel, accessories, bags, footwear and homewares across Australia and New Zealand....
The new launch builds on the success of earlier collections for children and adults....
PAW Patrol, Bluey, LEGO Harry Potter, Gabby's Dollhouse, Pokémon, Squishmallows among those featured in the listing....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.