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Squishmallows and Pokémon team on new collaboration

Jazwares and The Pokémon Company International are teaming up on a new collaboration which will see Squishmallows and the Pokémon franchise join forces.

Revealed at San Diego Comic-Con last week, the collaboration will launch this autumn on PokemonCenter.com and will aim to build on each brand’s unique DNA and multi-generational appeal.

Fan favourite Pokémon – Electric-type Pikachu and Ghost- and Poison-type Gengar – will be available as huggable Squishmallows.

“Joining forces with Pokémon to bring fans this monumental new offering takes the Squishmallows brand to a completely new level of pop-culture coolness,” commented Gerhard Runken, svp of brand and marketing at Jazwares.

Amy Sachtleben, director of licensing at The Pokémon Company International, added: “Pokémon continues to offer new and premier ways for fans to experience and show their love for the brand.

“This collaboration with Jazwares to introduce Pokémon in the immensely popular Squishmallows expression is a perfect fit for fans of both brands.”

Jeremy Padawer, chief brand officer at Jazwares, continued: “As demand for Squishmallows continues to skyrocket, we’re thrilled to debut this exciting partnership at San Diego Comic-Con, where celebrating collector culture with fans comes first.”

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