MINI is collaborating with the Pokémon brand during this year’s Gamescom event in Cologne.
MINI – which is the main sponsor of the Gamescom merch area as well as the official mobility partner of the world’s biggest gaming event, which runs from 24-28 August – is showcasing the MINI Concept Aceman with the exclusive Pokémon mode.
MINI and Pikachu stand for a ‘light-hearted, curious approach to challenges’, says the company, which is also reflected in the vehicle concept of the MINI Concept Aceman.
To celebrate Gamescom, the vehicle has been equipped with an exclusive Pokémon Mode. In it, either Pikachu or the famous Poké Ball takes over the OLED display as the new central instrument when operating the Experience Mode toggle.
Through advanced projection technology, the animation extends across the dashboard, front doors and apron projection. Gamification will play an increasingly important role in MINI’s distinctive design in the future, offering customers a unique experience.
On site, MINI will be encouraging visitors with its ‘Play On!’ campaign, while it will also be launching the MINIverse, a digital world in which the MINI community can discover the new concept car.