Rubies’ Georges Ghougassian talks big theatrical releases and World Book Day driving sales, plus ensuring stock availability is optimal heading towards Q4.
Now that we’re at the half time mark in 2022, LicensingSource.net asks a selection of licensees if the year is panning out as they anticipated in terms of opportunities and challenges, and what is the one thing they would like to achieve by the time we reach the all-important Q4 period.
Today: Georges Ghougassian, group director licence and brands, Rubies.
“We’ve started 2022 strongly thanks to big theatrical releases with The Batman and the halo affect off the back of Spider-Man: No Way Home.
World Book Day played a huge part in the accomplishments of a healthy first quarter. As official corporate partners, we were delighted to see the event celebrated across the nation and with this, an impressive influx of orders as consumers rushed to get costumes for their little ones.
One thing we’ve successfully achieved and continue to maintain is the availability of our products and distribution across EMEA. We want to continue making sure our stock availability is optimal for key seasons fast approaching in Q4, as it is fundamental to the roll out of our 365 strategy and enhancements to our ever growing ranges.
There are already very positive signs with stock coming in and the flow is set to be steady and available in the run-up to the busiest time of the year.”
This feature originally appeared in the summer 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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