Hard Rock International has revealed a second partnership with Stewart’s Enterprises, this one launching branded ready to drink cocktails.
The RTDs – which join the Hard Rock Hard Seltzers – comprise Margarita, Moscow Mule and Mojito, and are inspired by the cocktails made at Hard Rock properties worldwide including Hard Rock Cafés, the Hard Rock Casinos and the Hard Rock Hotels.
The licensing partnership between HRI and Stewart’s Enterprises was negotiated by Broad Street Licensing Group.
“We’re excited to further extend the brand into the fastest growing spirits category of RTD cocktails offering our international fan base the chance to bring Hard Rock home,” commented Kimberly Manna, svp of retail and licensing for Hard Rock International.
Tony Gaines, ceo of Stewart’s Enterprises, added: “Hard Rock Hard Seltzers got off to a great start last year and are sold in stores such as 7-Eleven, Circle K, and Total Wine. Both the seltzers and the RTDs were served at events surrounding Super Bowl LIV and people loved them.”
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