As part of its renewed strategy and continued business reinvigoration, Rubies has revealed that Graham Gardiner, a long-term employee of the company, has been promoted to commercial director for UK, Central and Northern Europe.
Graham (pictured) will oversee new business, sales strategy and product lifecycle, elements of which he is already keenly invested in due to his current role as general manager EMEA.
Since joining Rubies in 2006, Graham has been pivotal for business growth, retail relationship management and sales across the Middle East, Central and Eastern Europe, CIS and Asia. He is also responsible for warehousing expansions and B2B commercial opportunities.
He has over 30 years’ experience in the toy and licensing businesses, having worked for companies including Hasbro, Mattel and Kids2.
“Commercially, Rubies couldn’t be in better hands. With the combination of over 30 years of experience in the industry and 16 at Rubies, Graham understands the company direction and 365 business plans thoroughly,” commented Mike O’Connell, md at Rubies. “A natural evolution from his existing role as general manager EMEA, the role of commercial director will be the driving force behind Rubies new forward-thinking vision while spearheading new trade initiatives.”
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