Hippeas, the chickpea puff snack, is looking to spread the ‘peas and love’ this summer, with the launch of Minions-themed snacks.
Arriving to coincide with the new movie, Minions: The Rise of Gru, the limited edition packs are available until August and come in three flavours and a variety of sizes.
The brand has replaced its traditional chickpea smile graphic on-pack with a Minion character for each flavour.
“Minions are a global pop culture phenomenon, and we could not be more thrilled to collaborate with Illumination on this limited edition release of our Hippeas Chickpea Puffs,” said Paul Nardone, ceo at Hippeas. “The combination of these two iconic and colourful brands – Hippeas, known for its bright yellow bag, and Minions, the beloved mischievous yellow scene-stealers – feels so joyful and fun. We can’t wait to share these snacks with consumers of all ages this summer.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
