Children’s entertainment group, The Wiggles has appointed Haven Global to further its presence in the global consumer products market.
The Wiggles have been entertaining young audiences for over three decades and the appointment of Haven Global marks a significant step in the brand’s journey to bring music to even more children and families around the world.
Haven Global will work closely with The Wiggles to develop and manage a wide range of consumer products, ranging from toys and apparel through to FMCG products and other licensing opportunities.
“As The Wiggles continue to evolve and enter new markets, we’re excited to partner with Haven Global to bring a fresh perspective to consumer products and licensing opportunities worldwide,” commented Luke Field, general manager of The Wiggles. “The Wiggles remain one of the most trusted brands for children, and continue to go from strength to strength, entertaining families around the world.”
Yvonne King, director at Haven Global, continued: “We’ve always admired The Wiggles from afar, and it is so exciting to join the family and be part of the next wave of their incredible journey. We’re so proud to be representing such an iconic Australian brand and are pumped to take the consumer products program to new heights both here in Australia and abroad.”
The Wiggles expanded its line-up in 2021 to be gender balanced and to better reflect today’s multicultural society.
Off the back of hugely popular tours in the US and Canada, their highly anticipated documentary Hot Potato: The Story of The Wiggles is set to premiere at SXSW Sydney on 19 October, followed by a global release on Amazon Prime Video on 24 October. The group has once again been nominated for Children’s Album of the Year at the ARIAs, with the awards ceremony taking place on 15 November. Australian fans can catch The Wiggles live as they embark on their Wiggly Big Day Out! Tour, from 4 November to 23 December, featuring 34 shows across 16 cities in arenas and entertainment centres.
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