Following 25 million downloads globally, ITV Studios and mobile game developer Fusebox have announced a renewed three-year deal for popular role-playing digital game Love Island: The Game.
Love Island: The Game was first launched in Summer 2018 and is now hitting its seventh season. A global hit, it is the number-one download and grossing role-playing game in the United States, United Kingdom and Australia, selling up to 80 items of virtual fashion per minute.
New to the partnership is the launch of even more content throughout each year, providing players with a diverse array of branching stories and a greater selection of fashion-forward outfits to enhance every player’s personalised Love Island journey.
Steve Watling, svp gaming, global partnerships at ITV Studios, said: “We at ITV Studios are excited to extend and grow our most successful mobile game franchise, based on the global hit format Love Island. Fusebox Games has been a committed partner and together we have big plans to grow the game’s reach and take narrative storytelling games to the next level, with more storylines tailored to our audiences both in the UK and US. We are also exploring new brand partnerships to offer brand engagement and interest for players whilst growing commercial opportunities for the Love Island mobile game franchise.”
Terry Lee, head of studio at Fusebox Games, added: “The team here at Fusebox Games are excited to continue our amazing partnership with ITV Studios and the Love Island brand. We’re not a studio to rest on our previous successes and are looking forward to working together with ITV Studios to realise our ambitions for Love Island: The Game.”
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