Company will be focusing on audio visual, technology and communication sectors.
TLC – a division of CAA-GBG Global Brand Management Group – has been appointed to expand Kodak’s worldwide brand licensing programme.
TLC will now develop a long-term brand extension strategy for Kodak focused on the audio visual, technology and communication sectors.
Key markets include the US, LATAM, Asia and India, where TLC sees strong growth opportunities.
Daniel Avener, senior vice president at TLC, commented: “We are truly excited to be a part of this next phase of Kodak’s brand development. TLC is uniquely positioned to leverage Kodak’s iconic brand status for future generations of consumers and professionals across the globe.”
Brian Cruz, vp and general manager at Kodak’s consumer products group, added: “We look forward to working with TLC to maximise the value of the Kodak brand across a broad range of consumer products.
“We know that there is huge potential to grow the Kodak brand through our licensing business, and TLC is the right partner to help us grasp these opportunities.”
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