Dress-up buyers Jenna Perry and Sammy Bradley highlight their areas for growth potential.
Key Asda buyers have given their views on some of the trends they’re seeing coming through at retail in the lead up to the Christmas period.
Jenna Perry (pictured) and Sammy Bradley were among the judges of the product categories at this year’s Licensing Awards.
We asked them what was performing well for them currently and which properties they had their eyes on for the festive period.
Jenna Perry and Sammy Bradley, dress-up buyers, Asda:
“PAW Patrol is just getting stronger and stronger as a relatively new property, however it is also good that the literary classics, such as Dear Zoo, Peter Rabbit and The Very Hungry Caterpillar are all set to grow.
“Also, the revisiting of some of the classic Disney artwork is interesting and another area of growth potential.”
This feature originally appeared in the autumn edition of Licensing Source Book. Click here to read the full publication.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
