Worldwide deal will see Bravado work closely with the late star’s estate on the programme.
Bravado has secured a worldwide deal to become the exclusive branding and licensing partner for Prince.
The deal was inked with the estate of the late star, and will see Bravado managing retail and licensing endeavours for Prince’s brand.
Mat Vlasic, ceo of Bravado, said: “Prince’s legendary performances, his unmistakable style and music, his incomparable artistry – all continue to make a lasting impression on art, music, culture, design and fashion and will continue for generations to come.
“I’m thrilled the Estate has chosen Bravado to represent Prince.
“As the leading global provider of consumer, lifestyle and branding services to artists, Bravado will bring passion and energy to working with the Estate to create unmatched opportunities and ensure Prince continues to thrill fans and impact culture around the world.”
During a career spanning four decades, Prince sold more than 100 million albums worldwide.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
