Publisher launches book range for Disney property across the UK and Australia.
Parragon has revealed its collection of books and book+ to support the upcoming Disney Channel Original Movie, Descendants 2.
The new collection aims to bring to life the storyline of the latest film in the Descendants franchise – which airs on October 20 on Disney Channel and DisneyLife.
It has already enjoyed success in the US, where it aired in July with 26 million viewers, while also breaking multiple social media records.
The product range complements both Disney and Parragon’s core values of educational and social development, as well as active play, while driving storytelling at the heart of every product.
Targeting children aged seven to 12, the titles reinforce the themes of fashion, friendship, contemporary music and dance, high-stakes adventure and self-discovery as displayed throughout the film.
Products include a Happy Tin, including three activity books, a poster, stickers and pencil toppers; Write, Conjure, Create; and the Book of the Film, which includes eight pages of photos from the movie.
Etta Saunders, children’s publisher at Parragon, said: “It was clear from the first Descendants film how exceptionally well the characters and storyline captivated young adult audiences, and we’re so pleased to have been able to publish magical books for both the first film and now the much-anticipated sequel.”
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