New collection of greeting cards based on artist’s work unveiled at Top Drawer.
Pigment has expanded its licensed line-up, adding trendy artist Kendra Dandy to its portfolio.
A new collection of greeting cards based on Kendra’s work debuted at Top Drawer last week, after the company struck a deal with Start Licensing – the UK licensing agent for the brand.
The Kendra Dandy collaboration came about after Martin Powderly, creative director at Pigment, saw her collaboration with footwear brand Vans.
“I thought it was really arresting and relevant for cards,” said Martin.
In addition, Pigment also showcased a new range featuring artwork from 1970’s retro maestro Magda Archer at Top Drawer.
“I jumped at the chance to publish some of her cards,” continued Martin. “The colour is outrageously strong, it’s fun, original and a bit mad.”
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