“We are thrilled with this new collaboration with Uniqlo.”
The Chupa Chups has become the latest to appear on the shelves of Uniqlo – joining The Brands Masterpiece collection from the retailer.
The collaboration aims to celebrate internationally familiar brands from categories including music, food, electronics and home.
Launching this month, there will be three men’s t-shirts inspired by the heritage of the Chupa Chups brand, all showcasing the logo and brand icons.
Christine Cool, area licensing manager at Perfetti van Melle, said: “We are thrilled with this new collaboration with Uniqlo.
“They are absolute masters of blending today’s pop culture into every day quality fashion wear and their design always perfectly reflects the core of our brand.”
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