Toy State, HarperCollins, Centum Books, Global Brands Group among those on board.
20th Century Fox is returning to the kids animation licensing space with upcoming buddy action comedy Spies in Disguise, revealing the first wave of partners.
The film – which features the voice talents of Will Smith and Tom Holland – arrives in cinemas in April 2019 from Blue Sky Studios (the team behind Rio and the Ice Age franchise).
Toy State is on board as master toy partner, joined by HarperCollins Children’s Books, Centum Books, Hachette Livre Group, New Moda, Hybrid, Accessory Innovations, ABG Headwear, Secret Charm, Global Brands Group and Titan Books.
“Spies in Disguise is a vibrant world of adventure and humor – showcasing the surprising length the characters go for true friendship,” said Jim Fielding, president of 20th Century Fox Consumer Products.
“Fox Consumer Products is delighted to work with leading global partners to celebrate a cool and modern animated story. These rich licensee collaborations offer kids the chance to play out the big screen spy missions in engaging and fun ways.”
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