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Industry trio to embark on 24-hour MIND Hike

Ian Downes, Simon Gresswell and Paul Bufton taking on challenge in memory of Ian’s son, Calum.

Ian Downes, director at Start Licensing, Paul Bufton, vp of licensing and business development at Warner Bros. Consumer Products EMEA and Simon Gresswell, coo of Sanrio Global, will be taking part in the epic MIND Hike challenge this September and walking together in memory of Ian’s son, Calum, who passed away in 2015 aged 19.

The trio will begin the challenge at The Eden Project on September 15 and from there will hike 40 miles in 24 hours across Cornwall.

The aim is to raise £5,000 for MIND – the mental health charity which provides care and help for those with mental health issues.

“Calum was much loved by his family and wide circle of friends at home and at university and his death was a great shock to us,” commented Ian. “While everyone is still struggling to understand why Calum left us, his friends and family want to remember him in a positive way and try to nurture their love for him by fundraising in his memory.”

Ian continued: “Myself and Simon completed the Hike last year and are delighted that Paul is joining us this year. We hope our participation will help raise valuable funds while shining a light on mental health issues and personal well-being. Licensing is a close-knit community but you never know what challenges people are facing.”

Ian, Simon and Paul are calling on friends and colleagues from within the licensing industry to support their fundraising by joining them on a ‘walkforcal’ – a walking tour set in South London that will start from the King’s Arms on Roupell Street SE1 2JX at 6pm on August 2, 2018.

The tour will take in some of the best sights (and pubs) of London and will take approximately two hours. Attendees will get a free drink on the tour and bar snacks are included at the finishing pub, Mc & Sons on Union Street SE1 0LN (tbc) and every guest will go home with a goodie bag of licensed products.  Tickets cost £50 and can be bought via Just Giving or the organisers directly. All proceeds go directly to MIND.

Alternatively you can simply pledge your support and donate via the www.justgiving.com/hikeforcal page

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