Pink Key Licensing strikes deal for resealable pouches for drinks brand.
The licensing programme for the SLUSH PUPPiE brand is continuing to grow, with Manchester Drinks coming on board for frozen pouches.
The deal was secured by Pink Key Licensing, which handles the European licensing for the brand for global rights owner Design Plus.
The new product range comes in a resealable freezer pouch format and will hit the grocery sector later this year.
It comes in three flavours – Sour Cherry, Blue Raspberry and Strawberry.
Richard Pink, md of PKL, commented: “We are delighted to have signed Manchester Drinks as a licensee. We’ve seen their range of products and it’s everything that SLUSH PUPPiE should be about – high quality products with an element of fun.”
Manchester Drinks’ Richard Benjamin added: ‘‘The SLUSH PUPPiE brand has been around for decades and remains hugely popular with adults and children alike. With the brand already well established in the UK in the dispenser format, we are delighted to introduce our resealable pouch which is a simple way for consumers to enjoy their favourite slush drink wherever and whenever they choose.’’
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