New deals and renewals secured across multiple categories for Novel Entertainment brand.
Novel Entertainment has expanded the range of consumer products for the Horrid Henry brand across retail.
Tesco has a new range of Horrid Henry bedding, while Cooneen has a new line of pyjamas at retail in Asda. In addition, a new range of Horrid Henry themed glasses are available through the NHS voucher scheme following a deal secured with Clear Vision.
In addition, Novel has also renewed deals across key categories. These include extending its agreement with Rubie’s for dress-up costumes available in Asda, Morrisons, Matalan and Sainsbury’s.
Paul Lamond has extended its agreement for board games and puzzles, P2 Games has agreed to a new licence for its gaming app and Fabric Flavours is now in its 12th year as licensing partner for Horrid Henry shirts.
The recent deals were brokered by Novel’s licensing agent, Caroline Mickler.
Horrid Henry – which is in its fifth season in the UK – currently airs on Nickelodeon and Netflix in the territory, as well as in 90 territories globally.
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