Animaccord partners with company for handheld lights and headlights across EMEA.
Animaccord has secured a deal with Energizer to ‘light up’ Masha and the Bear across the EMEA region.
Energizer will now produce handheld lights and headlights for the popular preschool brand across Europe, Middle East, Asia and Africa.
The products will launch from January 2020 in over 100 countries.
The deal was brokered by Maurizio Distefano Licensing, which has managed the licensing rights for the Masha and the Bear brand in Italy since its launch in the market.
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