Retailer teams with women’s active streetwear brand on line which brings together athleisure with more sustainable materials.
H&M has joined forces with women’s active streetwear brand, P.E Nation on a new collection which brings together athleisure with more sustainable materials.
The new range – which launches worldwide from March 5 – will include clothing, swimwear, underwear and accessories. The focus, reported Fashion United, will be on a mix of performance wear with street style fashion made from more sustainable materials such as organic cotton and recycled polyester.
Items range from leggings and cycling shorts, through to t-shirts, skirts, sports socks and bum bags, with a colour palette of black, white, grey marl, sand, mint green, neon pink and pops of orange to give the range a distinctive P.E Nation retro vibe.
“With the H&M collaboration, we want women all over the world to live a more confident, vibrant, fashionable life whilst juggling her fast-paced urban existence,” explained co-founders of P.E Nation, Pip Edwards and Claire Tregoning. “The collection can be worn all day, every day, whilst being flexible, functional and style-led. All the pieces work so well together – it’s very easy to mix and match.”
Maria Östblom, head of womenswear design at H&M, added: “It’s been a lot of fun collaborating with P.E Nation. Pip and Claire know first-hand about the need for activewear in all aspects of daily life as female entrepreneurs and co-founders of such a dynamic lifestyle brand. They are fantastic role models and super inspiring themselves.”
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