This ad will be closed automatically in X seconds.

Sainsbury’s and LEGO’s hit cards promotion returns to stores

Promotion is back for a third time, running until October 27 with 140 cards to collect in total.

Sainsbury’s hit LEGO Cards promotion has returned to stores this week for the third time.

The promotion will last for six weeks – running from September 16 to October 27 – and will see the supermarket handing out packs of four trading cards when shoppers spend £10 or more in stores and online (with some exclusions).

The albums are available for £2.50, while consumers can also buy extra booster packs of four cards for 50p.

There are 140 LEGO cards to collect in total, including one in four holographic cards.

Last time the offer ran in 2018, over 400 million cards were handed out to eager shoppers.

However, due to COVID-19 restrictions, the popular swap shop events will not be held in Sainsbury’s cafés.

This year’s theme is teaching children about world foods, with the album showing where different ingredients come from.

A Sainsbury’s spokesperson commented: “The theme is ‘living amazingly’ with 140 cards to collect and seven chapters in the collectors album to fill.

“Each chapter focuses on a different continent, where Lego fans can learn about the importance of eating different food groups and their nutritional value in a fun and engaging way.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LA24500x500
 
It's May and that means that the entry deadline for The Licensing Awards 2024 is approaching - with a closing date of Thursday 30 May 2024....
RoyalMailPeppa500x500
 
"Getting mail in the post is an exciting and special treat for little ones, and we cannot think of a better way for families to embrace this first experience than with Peppa Pig stamps from Royal Mail."...
H&MPantone500x500
 
H&M Home has unveiled its second collection with Pantone, using two colour palettes - Zesty & Fresh and Sweet & Juicy - playing with the idea of flavour, taste and hues....
RainbowKristina500x500
 
Kristina Sundby brings over seven years of retail experience in categories including party and celebrations to the company....
RainbowBrite500x500
 
Hallmark is marking a major anniversary this year, with an extensive licensing programme in celebration of Rainbow Brite’s 40th anniversary....
StationeryAwards500x500
 
A number of licensing companies and brands have been named as finalists in the Stationery Awards 2024, which take place on the first evening of the London Stationery Show (Tuesday 14 May)....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.