GB eye’s Ben Woodman on changing consumer habits, the acceleration on its eco products and the importance of strong relationships.
As we move into Q4 and planning continues apace for 2021, LicensingSource.net catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.
Today: Ben Woodman, commercial manager, GB eye
“As a company, being able to quickly adapt to the changing consumer habit of online retail has been a huge positive for us. It’s great to see that there has still been the appetite for consumer products even through such difficult times; it’s actually meant that our Q3 turnover for 2020 is well up on 2019.
Our development of in-house and UK manufactured products has ensured we have avoided any stock ordering issues, which puts us in a great position to fulfil demand from retailers through Q4. The pandemic has accelerated the development of our eco products and we are really excited to be launching these later in 2020 and into 2021.
The last few months have really highlighted the importance of strong, sustainable relationships with all our partners in the industry. We look forward to strengthening these as we go into the New Year.”
This feature originally appeared in the autumn 2020 edition of Licensing Source Book. To read the full publication, click on this link.
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