New collection follows on from success of Disney Mulan collection earlier this year.
Mad Beauty has once again partnered with Superdrug, this time to launch an exclusive Minnie Magic collection of beauty essentials, bath products and lifestyle accessories.
The new range follows on from the success of the licensee’s Disney Mulan collection with the retailer earlier this year.
The Christmas gift range includes a Minnie Mouse 12 Days of Christmas Advent Calendar, Lip Scrub and Balm, Hair Slides, Hairbrush Set, Hand Cream Set, Sheet Mask, Bath Fizzer, Head Band and Mask Set, Make Up Brush Set and Eyeshadow Palette.
“We are very proud and excited as a creative team to launch this beautiful Minnie Mouse-inspired Disney Christmas collection with such a valued partner as Superdrug,” said Julia Cash, creative director at Mad Beauty. “We have introduced new season gifts such as hair slides, make up brushes and lip scrub and balm sets.
“As a brand we have to stay fresh and on trend while maintaining the Mad Beauty fully compliant quality to give retailers and shoppers something different, which they expect from us.”
Mad Beauty has enjoyed significant growth in the last 12 months and has further ambitious plans moving into 2021.
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