WildBrain CPLG secures deal with Dutch footwear brand for spring/summer capsule collection.
WildBrain CPLG has secured a deal with premium Dutch footwear brand Floris Van Bommel for a spring/summer capsule collection inspired by the iconic arcade game, Space Invaders.
The collaboration includes three different pairs of adult trainers (€219.95 each), each in the game’s instantly recognisable colours of black, white and green. The designs also feature Invader graphics and figurines.
The range launches in the Netherlands, Belgium and Luxembourg this month at Floris Van Bommel’s stores and website, as well as at local department stores.
“We’re seeing significant growth in the popularity of retro gaming brands, with fans being drawn to iconic designs and nostalgic appeal,” commented Matt Tobia, senior sales manager at WildBrain CPLG Benelux. “Floris Van Bommel has done a fantastic job at translating Space Invaders’ iconic futuristic design into a sleek, fresh and on-trend sneaker for the modern consumer.”
The deal was brokered by WildBrain CPLG’s Benelux team on behalf of Square Enix.
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