Former Electrolux and Beanstalk executive joins brand extension specialist as president and chief operating officer.
Ciarán Coyle is bringing his two decades of experience in the brand licensing industry to a new role at US-based brand extension specialist, LMCA.
Ciarán (pictured) has taken on the position of president and chief operating officer and is aiming to lead the agency – which has headquarters in New York and Shanghia, plus affiliates in Europe, India, the Middle East and Latin America – into important new growth areas.
He joins LMCA from Electrolux, where he most recently served as global vp and head of brand licensing, growing the company’s corporate brand licensing programme.
Prior to this, he spent 11 years at Beanstalk, latterly as president of Europe and Asia Pacific based in the agency’s London office working with brands including Frigidaire, AEG, Harley-Davidson, P&G, Jack Daniel’s, Stanley Black & Decker, Jaguar and Land Rover among others.
Ciarán also served on the board of industry trade body, Licensing International, with two of those as chairman.
“I am truly excited to lead LMCA into a new period of growth with an expanded team, global footprint and some very exciting new engagements,” Ciarán commented. “It is refreshing to see the agency’s commitment to developing meaningful, purposeful programs that not just add to our client’s bottom line but support their deeply-rooted missions.”
Allan Feldman, founder and ceo at LMCA, added: “Ciarán is exceptionally well suited to build upon and grow LMCA’s leadership role in corporate brand extension licensing, and we are excited to have him aboard.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
