Caravanserai’s Guillem Rey on why retail needs to realise that consumers no longer have a passive attitude, but an active one.
From Belgium to the US, LicensingSource chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2021, what they see as the biggest opportunities and challenges for licensing moving through 2022, their aims and what word they would use to describe business in both the year just gone and the current one.
Today – Spain: Guillem Rey, md, Caravanserai.
“We are proud to say that, even with the tough circumstances we have all passed, 2021 was a good year where results have been positive. It was, in fact, better than expected. We assume that the kind of properties we manage is at the essence of our results because they are all long life and internationally recognised properties, and timings are not so relevant as it may happen to others.
In 2022, we first want to consolidate our results and keep teaming up with our partners to accommodate our efforts to what the market is now demanding. We have also incorporated new brands into our portfolio and we will start developing the licensing programmes hopefully with completely new product categories.
A key challenge is that retail needs to realise that the consumer is not a person with a passive attitude anymore, but an active one, and that retailers may not be needed any more for certain consumers or product categories. The consumer decides what to buy, where and when, no matter the offers.”
This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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