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Amazon to partner on Christmas Jumper Day

Retailer to launch dedicated store for Save the Children’s annual day.

It may currently be scorching across most of the UK, however Amazon is looking ahead to later in the year, revealing it is to collaborate with Save the Children on its annual Christmas Jumper Day, launching a dedicated store.

The Amazon Fashion UK Christmas Jumper Store – which will no doubt include a number of licensed offerings – will be live from November 1 until December 31.

Christmas Jumper Day itself falls on Friday December 14.

For every eligible Christmas Jumper (or Christmas clothing/accessory) purchased during the period, Amazon will donate 20% of the net price to Save the Children.

For customers who decide to make a last minute purchase and join in the festivities, a selection of Christmas jumpers (and Christmas clothing/accessories) will also be available via the Amazon Prime Now app for Prime members in Birmingham, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Portsmouth and Sheffield.

“Save the Children is a truly noble charity which really transforms children’s lives and their future,” said Susan Saideman, vp of Amazon Fashion Europe. “Their Christmas Jumper Day is a brilliant and fun initiative we are proud and excited to be a part of this year.

“Customers will be able to find both novelty and classic versions available from our Christmas Jumper Store, whatever your style may be.”

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