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An international view: “We’ve proven we can adapt”

Spotlight Licensing’s Carole Postal on working out ways to help licensees and moving forward on deals.

The COVID-19 pandemic has affected every country across the globe.

LicensingSource.net has been catching up with a selection of licensors and licensing agents from Europe, the US and Russia to find out more about how their businesses have been affected and how they see the rest of 2020 playing out.

Today, we head to the US to get the views of Carole Postal, president, Spotlight Licensing.

“Being a New York-based agency, we were impacted dramatically by the pandemic. Although we miss the ease and camaraderie of being in an office together, we know NYC will probably be among the last places to return to normal (or the new normal), but the good news is that we’ve proven we can adapt with the help of technologies and practices that make work from home effective so we are prepared to keep working remotely as long as necessary.

Good communications has always been one of our agency hallmarks so Spotlight has been working hard to stay in touch with our clients and licensees regarding approvals, renewals and plans for the future.

Even amid all the uncertainty, we were able to move forward with deals for Downton Abbey, Little House on the Prairie, Call the Midwife, The Last Kingdom and Precious Moments (some new deals and others already in progress before the pandemic).

This pandemic has been an unprecedented challenge and we’re all in it together. One of the keys to getting things back in full swing will be figuring out ways to help licensees who’ve been hit hard because of production and shipping delays or the loss of retail windows and opportunities. That may mean delaying or being more flexible on receipt of royalties from licensees who are struggling and need more time to recover.”

This feature originally appeared in the summer 2020 edition of Licensing Source Book. To read the full publication, click on this link.

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