Licensing agent is appointed in Japan and new product ranges planned across Europe, Australia, North America and Asia.
Banijay Brands has revealed a raft of new licensing deals for digital content sensation, Simon’s Cat.
In addition to this, Japanese agent ZenWorks has been appointed to represent the brand’s interests in the respective territory.
The licensing programme for Simon’s Cat is continuing to expand with new licensees appointed for fashion, crafting, phone accessories, puzzles and accessories.
Fashion UK is developing a range of ladies’, mens’ and kids’ apparel, accessories and essentials for the UK market; Wulydermy is launching a selection of craft kits for release later this year (available in the UK); global online retailer and manufacturer, Ecell, will launch Simon’s Cat phone covers in Q3; Heye has just sold out of the first print run of its 1,000-piece Simon’s Cat puzzle; Pinfinity will be releasing a range of augmented reality Simon’s Cat branded metal pins; and Australian medical wear specialist, Dr. Woof, has signed a deal which covers branded medical and clinical apparel.
This all sits alongside the official Simon’s Cat webshop refresh – managed by key e-commerce partner – Star Editions, which also released a collectable limited edition branded coin to coincide with the new store look.
Following the success of its previous Simon’s Cat releases, social commerce platform, Spring, is extending its partnership with the brand to deliver an extensive range of products this year for worldwide distribution. This will include a collaboration with Rubik’s Cube, bespoke apparel drops and a limited edition ‘Kitten Care Kit’ collection of pet products.
In Asia, Banijay Brands has appointed ZenWorks Licensing to represent the Simon’s Cat in Japan. Plus, following the success of its initial partnership, apparel specialist Quanshang in China has renewed its deal for a second year.
“Simon’s Cat is such a lovable brand that resonates with fans all around the world,” said Jane Smith, group director, brand licensing at Banijay Brands. “The extensive licensing programme, that continues to expand, is testament to its enduring popularity.”
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