Coca-Cola has teamed up with Marvel on a major new on-pack promotion and campaign in the UK.
The Multiverse Awaits is the biggest collaboration in the history of the relationship between Coca-Cola and The Walt Disney Company.
The on-pack promotion will run across Marvel-themed Coca-Cola Zero Sugar and Coca-Cola packs, with six limited edition designs featuring Captain America, Loki, She Hulk, Iron Man, Black Panther and Black Widow.
The promotion offers shoppers the chance to win an epic getaway to the new Marvel Avengers Campus at Disneyland Paris, as well as other exclusive prizes.
The competition can be accessed by scanning QR codes on promotional packs which will take shoppers through to the Coca-Cola app, where they will also be able to play mini games and immerse themselves in the Marvel Universe.
The limited edition packs and on-pack promotion is supported by a marketing campaign including a new ad which is running across TV, cinema and other video sharing platforms, digital and out-of-home advertising.
The TV ad is set in an unassuming corner shop where a young woman unknowingly creates a raft in space and time by opening a can of Coca-Cola Zero Sugar, opening a gateway to the Marvel Avengers Campus in Disneyland Paris.
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