Menswear collection has been developed in conjunction with Manchester retailer Oi Polloi.
British cycle tubing brand Reynolds Technology is making the move into menswear.
The brand has teamed up with Nigel Lawson, the co-owner of Manchester retailer Oi Polloi, and licensee Heritage Apparel for an autumn/winter collection, all bearing the 531 and 753 Reynolds decal branding.
Oi Polloi’s Nigel said: “It’s been great working with the team at Heritage, re-energising one of British cycling’s most famous brands with the new collection we’ve designed.
“When we started to look at designing the collection, it was amazing to see the wealth of Reynolds historical memorabilia available to us and the depth of the history of the Reynolds brand. We’ve respected the brand’s history while giving things a modern twist.”
Keith Noronha, md of Reynolds, added: “Reynolds are delighted to work with Nigel Lawson and Heritage Apparel on this project.
“The creativity of the designs, based on our cycle tubing decal artwork and imagery, has been amazing. The result is a line of clothing that we would love to wear ourselves.”
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