Online retailer working with brand to create an expressive apparel line.
The emoji company has joined forces with online retailer Gotta Love It for a new expressive apparel line.
The collection launched in the US earlier this month and is now available online at GottaLoveItEmoji.com, Amazon and Etsy. The line features the latest emoji icons and statements, with styles and sizes for all ages. All-new designs – straight from the emoji brand artists – will be added every month.
The deal was brokered by the emoji company’s US agent, Retail Monster.
”It has always been our focus to create expressive apparel, so we are absolutely thrilled that the opportunity to partner with emoji came along,” said Diane Leonard, founder and president of Gotta Love It. “Our tag line is ‘Wear Your Heart on Our Sleeves’, and there is no better way to express yourself than with the emoji brand which offers limitless opportunities to express our emotions.
“We are so excited to be able to design an extensive line of apparel utilising the wonderful emoji brand icons and designs.”
Marco Hüsges, ceo and founder of the emoji company, added: “We are really excited to bring to life a place for emoji brand apparel to live all year long. Gotta Love It is an expressive brand, all on its own, so this is the perfect synergy to bring the two brands together.
“The collection will continue to grow throughout the year, creating an ever-changing range of emotional products, connecting to our everyday lives.”