Erve is currently starring in Harrods with an exclusive Barbie collection.
The range – which launched on 21 July – is located on the fourth floor in the childrenswear section of the London luxury department store. It not only celebrates the Barbie brand but also aims to showcase the ‘creativity and craftsmanship’ of Erve’s English designers.
The range is included in an in-store Barbie Fashion pop-up – designed in collaboration with Mattel and Harrods – and includes 16 pieces such as t-shirts with intricate embroidered details, different types of skirts including a tutu skirt, as well as dresses in various shades of pink and blue, featuring pleated skirts and denim accents.
“We are thrilled to collaborate with Mattel and Harrods for this exclusive Barbie collection,” commented Tom Rossi, md at Erve Ltd. “UK based designers worked passionately to create a collection that embodies the essence of Barbie while infusing contemporary fashion trends. It’s an honour to showcase our designs at Harrods, a symbol of luxury and style.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
