The world’s greenest football club, Forest Green Rovers has revealed a new partnership with rock band the Grateful Dead.
The partnership will see the entire men’s first team at FGR kitted out with co-branded travel wear for the upcoming 2023/24 season.
From hoodies to t-shirts, each piece of the FCR x Grateful Dead clothing features a Green Skull, representing the iconic Grateful Dead emblem.
Sharing a strong passion for protecting the environment, the partnership brings together one of the world’s most sustainably focused bands with the world’s greenest football club.
The partnership was developed by the retail and licensing team at WMX (Warner Music Experience), and the travel wear is being produced by I Dress Myself, a carbon-negative, vegan clothing business specialising in sustainable printing.
“This is an exciting partnership – because we both share a common goal to make the planet a cleaner, greener place and take fans around the world with us on this journey,” commented FGR chairman, Dale Vince. “Fans of both FGR and the Grateful Dead can show their support – because this travel wear rocks.”
Peter Conway, co-founder of I Dress Myself, continued: “As environmentally and socially conscious embroiders and printers, I Dress Myself are proud to partner with Forest Green Rovers. We share the same values of sustainability and pioneering spirit to make positive change happen in our fields. We are so excited to be working on a collab with FGR and the Grateful Dead! An awesome band meets an awesome football club.”
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