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Funko Europe launches virtual showroom

Pop culture consumer products company is hosting a virtual showroom in the absence of the trade shows.

Pop culture specialist, Funko has today (January 25) opened the doors of its virtual showroom.

The virtual showroom – in the absence of trade shows, and in lieu of being able to present at its showroom based in the London HQ – will highlight Funko’s latest products, as well as new releases which will be launching throughout the year.

Nearly 400 products will be on ‘e-display’ including Loungefly fashion accessories, apparel, Pop! Vinyl figures, advent calendars, board games, card games, toys, impulse items and various special collectable items among others.

“We are so excited to bring our products to life with our cyber emporium this January,” said Eva Verhaak, head of strategic marketing and sales at Funko Europe. “This year’s product categories are stronger than ever, and our focus on celebrating fandom has truly elevated through new form factors, strong licences and unique items for all ages.

“Furthermore, the showroom simulation will house several ‘rooms’ with interactive elements for users to experience, adding a memorable brand experience to the presentations. We can’t meet our customers but we can bring Funko to them. It’s also Funko Europe’s fourth birthday this week so a perfect way to celebrate.”

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