In what has been described as ‘an unprecedented weekend of gaming excitement’, Geek Retreat – the retailer for all things geek – has seen ‘outstanding’ success following the launch of Disney Lorcana: Rise of the Floodborn, the second release from the trading card game collaboration between Disney and Ravensburger.
The launch weekend of Disney Lorcana: Rise of the Floodborn on 17 November saw queues of eager customers outside Geek Retreat stores before doors opened at 10am. Reports indicate that stores experienced a surge in sales, with some outlets achieving thousands of pounds in sales within the first 10 minutes of opening. The new daily sales record was an astonishing 36% higher than the previous record.
Geek Retreat also shattered its previous records for the average sales per store, single store sales, total weekend sales and sales for a single product release.
The success is attributed to the substantial stock secured by the central buying team, the dedicated efforts of stores in creating and fostering Lorcana communities, plus the overwhelming interest in the game.
“Establishing closer relationships with Ravensburger has been pivotal in our successful central buying strategy,” commented Peter Dobson, ceo at Geek Retreat. “We receive excellent support, open communication, and stock allocations that align with our sales forecasting. This has resulted in a record-breaking weekend, and most importantly, Geek Retreat customers have been able to readily access and play with the products that they enjoy in our friendly and inclusive environments.
“I am blown away by these numbers, but this has come as a result of a huge, coordinated effort that has touched every part of this business across both the head office and the franchisees. I am incredibly proud of what has been achieved here.”
The first Disney Lorcana set was released on 18 August. Due to its overwhelming popularity there will be a reprint of The First Chapter available in stores in January 2024.
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