Merchandise for hotly tipped new brand launches around the world throughout July.
Warner Bros. Consumer Products and DC Entertainment have kickstarted the global roll out of licensed product for hotly tipped new brand, DC Super Hero Girls.
Master toy partner Mattel revealed its action doll and figure line in the UK on July 1, and now a raft of other licensees across the world are launching product.
Lines will arrive in more than 35 countries throughout July, with merchandise crossing over 30 categories, from toys to costumes, apparel and accessories, publishing to stationery and more.
The roster of licensees supporting the worldwide launch also includes master publishing partner Random House Children’s Books, LEGO as exclusive construction partner, Rubie’s, Evy of California, Jerry Leigh, Party City, Hallmark, American Greetings, Funko, Crayola and PEZ among others.
DC Super Hero Girls continues to have new content developed in collaboration with Warner Bros. Consumer Products, DC Entertainment, Warner Bros. Animation and master toy partner Mattel.
All-new content includes TV specials, made-for-video releases, animated webisodes and digital content, debuting locally in each market, as well as publishing, with the release of the first original graphic novel DC Super Hero Girls: Finals Crisis from DC, and the Random House Children’s Books middle-grade novel series with the second book Supergirl at Super Hero High, both out in July, and more to come.
The expanded DC Super Hero Girls merchandise programme brings an array of product with licensees from Europe, the Middle East and Asia (EMEA), Latin America, Asia-Pacific and more.
Licensees throughout the EMEA region include IMC for youth electronics and role-play; D’Arpeje with an outdoor collection of scooters, skates, in-line skates and protective gear; Sambro with pocket money and creative play items; Character World with bedding; Pyramid bringing posters and gifting accessories; and Airval for personal care products including fragrances and bath gift sets.
“With our best-in-class licensees and partners, we’re excited to bring this girl-empowered programme to fans around the world and allow them to imagine, aspire and be strong, brave and powerful,” said Pam Lifford, president of Warner Bros. Consumer Products.
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