Santoro Licensing sees 40% growth over previous year for brand in 2017.
Santoro Licensing saw 40% growth over the previous year for its Gorjuss brand in 2017.
While the brand is performing well in the premium UK market, it also continues to strengthen in Europe through distributors and 65 licensees. Notably, Gorjuss is now the top selling licence for girls in Spain.
“We have successfully started to increase our presence in Hamleys, Harrods, Selfridges and independents, and have been delighted with the launch by Cooneen of their Gorjuss nightwear and underwear range exclusively for M&Co,” said Jo Campbell, general manager at Santoro. “We have seen continued growth in the arts and crafts sectors working with Sequin Art, Bothy, Jumbo Puzzles and Docrafts.
“We aimed to increase the brand’s profile across the whole of the UK and there’s been significant growth in sales in our Bath store and fantastic results at our pop-up store in the Victoria Gate shopping centre in Leeds. We aim to replicate the major campaigns from the Spanish grocery channels here in the UK.”
Over 20 new contracts have been signed since BLE last year including the first FMCG contracts for corn snacks, bottled water, plasters and a major TV advertised product launch from Planeta DeAgostini.
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