This ad will be closed automatically in X seconds.

Heinz teams with Absolut on new limited edition tomato sauce

Heinz and Absolut Vodka have joined forces to launch a new limited edition tomato vodka pasta sauce.

The new launch has been inspired by the viral TikTok and Instagram recipes for Pasta alla Vodka, reported Grocery Gazette, which began in 2020 when Gigi Hadid’s recipe went viral, becoming one of the most copied recipes on the social media platforms.

According to Heinz, adding the vodka ‘unlocks the flavours and intensifies the aroma’ of the sauce.

The new product is being launched through the new Heinz ventures division, which was founded in 2020 to discover and develop innovative products and new flavours.

“While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends,” commented Caio Fontenele, Heinz new ventures director. “The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
Heathside Trading and OddBalls join the licensing programme for the classic brand....
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.