Brand to debut The Spitfire Collection at Olympia next week.
Imperial War Museums will unveil a new collaboration with fashion designer Wayne Hemingway at next week’s Brand Licensing Europe.
The Spitfire Collection by HemingwayDesign for IWM will be the first in a series of licensee designs between the museum and design house.
Wayne and the team have taken inspiration from the iconic Spitfire aircraft, creating designs which can be used on a number of products.
“It has been thrilling to work with the HemingwayDesign team and the designs they have created will add new impetus to our licensing programme,” said David Fenton, head of retail and brand licensing at IWM.
Wayne Hemingway added: “I have a great affection for IWM and their commitment to design thinking shines through clearly in the recent refurbishment of IWM London.
“It is also impossible not to be in awe of the huge collections. The team has had a ball going through the archives.”
IWM will be exhibiting on stand R10 at BLE next week.
