£2 billion of total comes from merchandising and co-marketing.
The James Bond brand is now worth £13 billion, specialists from the London School of Marketing have estimated.
Of this total, £9 billion was from box office sales, £2 billion in DVD and equivalent sales and £2 billion coming from merchandising and co-marketing.
Plus, according to London School of Marketing faculty member Jacques de Cock, product placement and marketing tie ins can add between £80 million and £150 million to the film’s revenue.
“Any brand linked to Bond is almost guaranteed a return on their investment – 14 brands have already associated themselves with Spectre, four of which (Heineken, Aston Martin, Omega and Tom Ford) also paid for association with Skyfall so must be happy with the return,” Jacques said.
“This proves just how valuable that link with 007 is for these brands.”
Skyfall is the most successful Bond movie ever, taking £750 million, closely followed by Goldfinger and Thunderball, which if adjusted for inflation, each took in around £675 million.
Daniel Craig is the highest earning Bond, being paid £25 million for the latest film – which had its royal premiere last night (October 26). However, Sean Connery is arguably the most successful thanks to revenue and profit shares.
Each current Bond movie brings in box office returns of just over four times its production costs.
“The Bond brand is one of the strongest out there,” Jacques continued. “The current enthusiasm for Spectre can only enhance the brand and make the marketing partners very happy.”
