Fragrance entrepreneur to share her brand building journey during September 5 session.
Autumn Fair has added fragrance entrepreneur Jo Malone to the speaker line-up for next month’s show.
Jo will give the keynote address on Monday September 5, giving visitors to Autumn Fair the chance to hear how she took her passion for fragrances from humble beginnings to worldwide cult status.
Having left the brand eponymous with her name, Jo then created a second fragrance business – Jo Loves.
During the session, Jo will share her brand building journey, the highs and lows of starting over again, her entrepreneurial insights and how she intends to change the way we wear fragrance – for a second time.
All Autumn Fair visitors are welcome to attend the keynote, which takes place at 1.10pm on Monday September 5 at the Fashion & Accessories Catwalk.
Autumn Fair runs from September 4-7 at Birmingham’s NEC. Click here for further details, including how to register to attend.
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