Lifestyle brand to open six stores as part of new retail agreement with family holiday specialist.
Lifestyle brand Joules is to open six new stores in Center Parcs villages across the UK and Ireland.
The stores will aim to provide guests with staycation essentials, stocking clothes and accessories for men, women and children, reported The Industry.Fashion.
The first outlet to open will be Center Parcs’ Woburn Forest site in Bedforshire on 12 April – keeping it in line with the re-opening of non essential retail in England.
The stores will also include experiential areas to host family activities including a tree den installation at Woburn Forest with tables for arts, crafts and workshops.
“We’re thrilled to be bringing the Joules brand to Center Parcs from this spring,” commented Nick Jones, ceo at Joules. “The partnership between two outdoor loving, family-focused lifestyle brands has significant potential and supports Joules long-term strategy to develop its brand presence in line with its customers’ evolving lifestyles and increase its customer base.”
Martin Dalby, chief executive at Center Parcs, added: “We are delighted to have formed a retail partnership with Joules and I know the shops will be popular once open across our villages.
“Joules celebrates families spending time outdoors just like we do, so the similarity in our brands and the level of quality we both deliver mean they are a perfect fit.”
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