Beauty gifts and products featuring key characters join the Never Too Old stable.
Mad Beauty is working with Disney on a number of new additions to its Never Too Old portfolio.
Several well known Disney characters feature on a range of design-led beauty gifts and products, including Tinkerbell, Alice in Wonderland, Grumpy and Happy from Snow White & the Seven Dwarfs and Winnie the Pooh.
The range – which was showcased at this week’s Home & Gift in Harrogate – has been designed specifically to appeal to people who were brought up on the classic Disney animated movies, with a strong nostalgic connection.
Lines include the Bee Prepared Winnie the Pooh Apothecary range of bath and body products, plus an Alice in Wonderland bath and beauty collection designed to appeal to the adult market.
All items in the Tinkerbell range have a dewdrop fragrance, while Grumpy has been used on a line of male grooming gifts.
In addition, Mad Beauty has used several well known quotes from classic Disney movies on a range of products. These include “I’m late for a very important date” from Alice in Wonderland, “Practically perfect in every way” from Mary Poppins and “Even miracles take a little time” from the Fairy Godmother in Cinderella.
Completing the collection is a cosmetics bag range incorporating iconic images from Mickey Mouse, Dumbo and Lady & the Tramp.
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