Luxury brand becomes the official lifestyle partner for Formula One team.
Luxury lifestyle brand Michael Kors is entering into the world of Formula One racing.
The brand has signed up to become the official lifestyle partner of world championship F1 team, McLaren-Honda.
The move is part of Michael Kors’ growth within the men’s lifestyle arena. The deal will see Michael Kors branding featuring prominently on both the driver overalls and the McLaren-Honda MP4-31 car.
To celebrate the launch of the partnership, Michael Kors has created a limited-edition men’s leather jacket. The 50 specially produced black leather jackets will be sold exclusively on the men’s floor of the new Michael Kors London flagship store, while supplies last.
The jackets feature both the Michael Kors and McLaren logos, as well as a limited edition plaque with each piece’s unique production number.
“Michael Kors and McLaren-Honda are pioneers in their respective spaces, and we firmly believe that McLaren-Honda is the right partner for our entry into the Formula 1 racing world,” said John Idol, chairman and ceo of Michael Kors.
“This is an exciting moment for us, especially as we continue to grow as a men’s lifestyle brand.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
