Agency will oversee brand licensing and consumer products roll out across majority of Moonbug’s portfolio.
Moonbug has confirmed a new licensing partnership with The Point.1888.
The agreement will see The Point.1888 build the consumer products roll out across EMEA for the majority of Moonbug’s portfolio including CoComelon, Blippi, My Magic Pet Morphle, ARPO, Supa Strikas and T-Rex Ranch.
“As our audience continues to grow, we remain focused on widening consumer engagement touchpoints at a global level, and part of that is having a trusted partner in EMEA,” said Simon Philips from Moonbug. “We’re confident in The Point.1888 and look forward to seeing what we can achieve together.”
Collectively, Moonbug’s portfolio receives 7+ billion monthly views with its network of kids channels on YouTube encompassing 235 million subscribers.
Will Stewart, founder and md at The Point.1888, added: “We are so excited to get started on this. It is not often that you find a unique digital IP partner like Moonbug that is ahead of the crowd producing safe and fun content, with such speed that appeals to all the family, every gender and all our diverse nations.
“The stats speak for themselves proving the success across all the properties and really offer endless opportunities for this licensing programme.”
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