Smiley designs feature on new Reclaimed Vintage clothing range.
Poetic Brands has partnered with fashion retailer ASOS for a new collection of apparel and accessories featuring the Smiley brand.
The Reclaimed Vintage line sees glitchy Smiley’s interspersed with all-over Smiley prints in monochrome colours featured across the range.
Hero pieces include a unisex spliced sweatshirt and joggers, giant Smiley asymmetric placements on oversized hoodies, and a bucket hat and flight cross-body bag embellished with lenticular Smiley patches.
“The new Reclaimed Vintage X Smiley range embodies the ethos of the Smiley Company with it’s fun, edgy, instantly recognisable designs,” said Elliot Matthews, director of Poetic Brands. “The range takes on the heritage of the Smiley brand, while keeping the product offering on-trend and relevant to young adult fashionistas. We’re delighted to be working with ASOS again as the perfect retailer for the collection.”
Michaela Fass, vp fashion at Smiley, added: “We are constantly looking at ways that we can innovate with our retail partners in the fashion space, and Reclaimed Vintage does that by supplying throwback styles that allow consumers to do old-school with no stress.
“The collection fuses on-trend prints, with oversized cuts, and continues to show the counter-culture iconicity of Smiley as a leading fashion brand.”
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