Brand teams with personalised marshmallow company again following Valentine’s Day success.
The Pusheen brand has scored its second big promotion in the space of a month with personalised marshmallow company, Boomf.
The Mother’s Day initiative follows on from the success the brand enjoyed for Valentine’s Day. Pusheen also featured in Boomf’s Halloween activities last year.
The promotion – secured by Word of Web and UK agent Fluid World – will include Boomf’s illustrated marshmallows in vanilla and strawberry flavours, plus mallowpops (marshmallows on sticks), with images of Pusheen and personalised images supplied by the customer.
The images can also be applied to Boomf’s new personalised bunting, Buntella.
Boomf’s Valentine’s Day and Mother’s Day output – and Pusheen’s part in both – has been heavily promoted on TV, as well as on Facebook and Instagram.
James Middleton, co-founder of Boomf, said: “Pusheen has been a big hit with our customers since she first appeared on Boomf products and is a great addition to our Mother’s Day and Valentine’s Day gift ranges.
“We’re thrilled to be working with this wonderful character whose wit and charming imagery is ideal for our products.”
Sarah Fletcher, general manager of Fluid World, added: “Pusheen is perfectly suited to the delightful and original Boomf concept. The same simple, clever and memorable images that have gained her a massive online following are a great addition to the tasty Boomf range.”
