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RSPB launches new outdoor explorer clothing collection with Muddy Puddles

A gaggle of more than 30 young nature enthusiasts and their parents flocked to Rainham Marshes last month to celebrate the launch of a new RSPB licensed range of clothing from the sustainable children’s fashion brand, Muddy Puddles.

The group was invited to the popular Thames Estuary RSPB reserve to catch their first glimpse of a new collaborative collection of clothing celebrating the UK’s birdlife through a striking new Puffin print.

The five-piece RSPB licensed range has been developed as part of Muddy Puddles’ SS23 Planet Happy Collection produced from 100% recycled fabrics and delivered in corn starch packaging and fully compostable polybags.

The range – featuring the Ecolight jacket, UV rash vest and bottoms, UV sim shorts, and UV surf suit – has been created to encourage children to get outdoors and enjoy the UK’s wildlife, while the puffin print showcases one of the UK’s most popular species of bird that can be spotted at some of the RSPB’s reserves over the summer months.

A recently certified B Corp, Muddy Puddles’ mission statement is to ‘connect growing explorers with nature by designing excellent quality, sustainable clothing that protects them in all weather, is kind to the planet, and the people who make them.’ As such, a percentage of the profits from the sales of all the RSPB items will be donated to the wildlife charity.

“As the largest wildlife conservation charity in the country, sustainability is of the upmost importance to us and Muddy Puddles is therefore such a lovely fit for us in terms of their recycled fabrics and plastic-free packaging,” said Louisa Skevington, product licensing manager at RSPB. “The puffin print itself showcases one of the UK’s most endearing species which can be sighted at some of the RSPB’s wonderful reserves over the summer months, including South Stack and Bempton Cliffs.

“Puffins are such distinctive birds, but sadly are now on the Red List of Conservation Concern. The RSPB I working to support this species, as well as many others, and with a percentage of sales from this collaboration going back to the charity, any purchase is an act of support of this valuable work.”

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