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Silverstone revs up with In Phase International

Range of car care products due to launch in 2017 as licensing drive ramps up.

The licensing programme for the home of British motor racing – Silverstone – is revving up, with Blonde Sheep confirming that In Phase International has signed up.

The company has inked a deal for car care, which will be launching in early 2017.

The range includes additives, screen wash, car cleaning and dash cams. It will be sold through retailers including petrol stations, grocers, auto specialists and distributors.

Blonde Sheep confirmed it was on board earlier this year to help build the licensing programme for Silverstone.

The aim is to develop a range of performance products that incorporate Silverstone’s attributes of ‘drive, passion, focus and speed’.

Products will aim to ‘inspire and aid performance’ through fabrics, design, material and ingredients.

Natasha Dyson, managing director of Blonde Sheep Licensing, said: “In Phase International’s experience in this area, and their enthusiasm to create a broad range of quality products, makes then the ideal partner for Silverstone.”

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